BECOME A PEDEGO DEALER
GROW WITH US
Since its founding in 2008, Pedego has been dedicated to getting customers out on the open road, sidewalk, trail… and beyond! Anywhere and everywhere our riders go, we’re there to make sure that they’re safe and smiling on our premium quality electric bikes.

MORE THAN A JOB
Becoming a Pedego Dealer is about embracing a lifestyle that promotes fun, health, and environmental sustainability… one pedal at a time. As part of our network of 150+ dealers, your business will do far more than help customers find their perfect ebike (though we certainly love doing that, too!). Each Pedego retail location also offers the following perks and services:
Rentals and Tours
Rentals and tours help locals and visitors explore an area with ease. Whether you’re leading a group of tourists on a ride around your town’s most scenic spots or helping folks from a corporate team-building event get fitted for a day rental, you’ll be adding an additional revenue stream while paving new avenues to your next big customer.


Accessories
Our diverse selection of premium accessories–from racks and baskets to lights and helmets–help our riders customize their Pedego bikes to their unique needs and taste. Access to our stock of high-quality add-ons can enhance each transaction’s value and build lasting brand loyalty with your regulars.
Repairs and Services
Maintenance and repair services can serve as a major profit center for your business. Increase your revenue while building lasting and trusting relationships with your customers!

WHY NOW?
According to market research experts at the NPD Group, electric bike sales in the United States surged by +145% last year. With more people than ever choosing to experience the joys and freedom of riding, now is the perfect time to partner with Pedego. As a trusted brand and leader in innovation, you can count on us to help you navigate this booming market!
FREQUENTLY ASKED QUESTIONS
Do you charge franchise fees?
We do not charge royalties or franchise fees.
What are the minimum financial requirements?
Becoming a Pedego dealer requires a minimum investment of $150K-$250K.
What support does Pedego offer to its dealers?
Pedego offers comprehensive support–including hands-on technical training, sales training, professional marketing support, and much more. Please keep reading for additional details.
Does Pedego currently have open regions?
Yes! Pedego has current openings across the United States in nearly every market.
How long does it take to become a Pedego Dealer?
While timelines can vary, on average its takes 4 to 6 months from application to the time you can open the doors to your very own Pedego store.
A DAY IN THE LIFE OF A PEDEGO DEALER
As a Pedego Dealer, becoming a part of a thriving community that celebrates the joy of riding is only the start! Take a look at the new opportunities for excitement, adventure, and connection that a typical day might bring:
8:00 AM - Morning Kickoff
You unlock your shop and walk the showroom, checking that the e-bikes are charged and ready for test rides. Settling in with a cup of fresh-brewed coffee or tea, you casually browse the latest ebike trends or review some new customer inquiries, reveling in this leisurely start to what’s about to be another great day!
9:00 AM - Opening Time
The front doors are open, and the customers are starting to arrive. This can only mean one thing: the real fun is about to begin! A few seasoned riders stop by to ask about the impressive new helmets and baskets they saw on your personal dealer site, while some beginners looking to purchase ebikes for the whole family check out what you have in stock. You guide each and every one of them through their options, answer their questions, and offer test rides–happily watching while their curiosity transforms into excitement.
11:00 AM - Ask the Experts
A customer who purchased from you last year stops in for their annual service and shares how much they’ve been enjoying their ride. Others arrive, eager for the expertise that you and your team love to share. You do a tune up and perform some maintenance checks, ensuring that every ebike leaving your store is ready for its next adventure.
1:00 PM - Better Together
Refreshed from lunch, you decide to turn your attention to your local community-building events. Last month, you organized a stellar group ride that ended in a picnic at the local beach; this week, you’re thinking about designing and hosting a workshop on at-home maintenance. The freedom to choose is all yours, and you look forward to fostering bigger and better connections with the customers who will become your best brand advocates and ambassadors.
3:00 PM - Share and Connect
You hop on your store’s socials and upload a few photos that one of your favorite customers shared with you of their multi-day ride through a state park, sharing your thoughts about the add-ons and customizations that made this trip possible. After a quick review of your inventory and some preparation for an upcoming promotion, you follow up with other riders to provide updates on the anticipated arrival of their gear. You’re amazed at how quickly your store has grown and how connected you feel to the community around you.
4:00 PM - Afternoon Reflections
WHAT PEDEGO OFFERS
You’ll never ride alone
Just because you’re in business for yourself doesn’t mean you should be by yourself.
That’s why the Pedego brand is built on supporting the needs of not just our customers, but our dealers, too. With a robust launch plan and long term assistance in place, we’ve helped more than 200 independent dealers open shop across the United States, serving riders with an incredible 4.9 out of 5 stars rating from over 20,000 customer reviews on Google.
Read more about how we set you up for success:
Education and Training
We offer hands-on technical training and continuous support to help you and your team master the skills necessary to maintain and repair Pedego products. Our sales training program is designed to empower you to manage your customers’ needs and ensure that they have an exceptional experience–whether they’re buying, renting, looking for repairs, or popping by for a test ride.
Marketing
Pedego offers a professionally managed web presence, hosting and maintaining your
independent dealer website for free. Our digital marketing experts will handle paid search campaigns and support your local marketing efforts. Together, we’ll ensure that your customers will have a seamless online browsing experience–one that will make finalizing their in-person purchases that much smoother and simpler for everyone.
Community
Joining our dealer network means your just instantly made 200+ new friends, all who share the same love and excitement you have for the freedom of the ride! Our community events help connect you to your fellow dealers and provide opportunities to strategize, share best practices, and have some fun.
READY TO LEARN MORE?
Whether you’re looking to discuss your aspirations for joining the Pedego Dealer network or are intrigued by this opportunity and just want to learn more, we’re looking forward to hearing from you. Fill out the form below to get rolling, and we’ll set up a time to connect.
