Pedego Rancho Santa Margarita Rides Into Town

November 8, 2016

Grand Opening celebration slated for 91st Pedego Electric Bikes store, Sixth Orange County Store

FOUNTAIN VALLEY, Calif., Nov. 9, 2016 — The 91st Pedego® Electric Bikes store is opening, and Rancho Santa Margarita is abuzz with excitement at being the chosen location in South Orange County, Calif. Locals who may have tried the bikes at nearby beaches will soon discover how well they also perform on the region’s hilly rural bike paths. Electric bikes flatten hills, so charging up the steepest path won’t exhaust riders who are out to enjoy exercise disguised as fun while they enjoy the area’s beautiful vistas. Pedego Rancho Santa Margarita (RSM) is bringing the fun home with a convenient location in the heart of town. This is the sixth Orange County store for Pedego, the nation’s market leader in electric bikes.

To commemorate the occasion, Pedego RSM is hosting a Grand Opening celebration on Sunday, Nov. 20, from 12:00 to 4:00 p.m. The public is invited to enjoy free test rides and refreshments. Other activities include a raffle and special deals on accessories with the purchase of a bike. First prize for the raffle is a Pedego Comfort Cruiser, a fun 1950s-style “pedal or not” cruiser that lets riders ride longer, farther and faster.


WHAT:        Grand Opening Celebration with free test rides, free Pedego watches, group ride at 2:00 p.m., raffle for a free Pedego Comfort Cruiser bike, special deals including free accessories with bike purchase, and refreshments

WHERE:     Pedego RSM, 30092 Rancho Santa Margarita Parkway, Suite L1, Rancho Santa Margarita

Phone number: (949) 336-8333

WHEN:       Sunday, Nov. 20, 12:00-4:00 p.m. Free Group ride at 2:00 p.m.

WHO:          Allan and Maria Lat, owners of Pedego Rancho Santa Margarita.

                     Don DiCostanzo, CEO, and Terry Sherry, CFO, Pedego Corp.

At the grand opening, Pedego Rancho Santa Margarita will also kick off its Christmas Pedego Comfort Cruiser Give-Away Contest.

Owner Allan Lat shows off his fleet of Pedego electric bikes

Owner Allan Lat shows off his fleet of Pedego electric bikes

As the former owners of Pedego Coronado in San Diego, Owners Allan and Maria Lat are experienced at thrilling an entire region with their expertise, energy and enthusiasm for electric cycling. Rancho Santa Margarita, a master-planned urban village carved out of pastures and rolling foothills, has much to offer cyclists in scenic riding paths. “I have loved Pedego bikes for years,” said Allan, who first discovered electric biking in 2012. “The first time I rode a Pedego, I felt like a kid again, able to ride with no fear of big hills or distances. And, electric bikes are the great equalizer, letting everyone ride together.”

The Lats fell in love with Pedego electric bikes after they discovered that the company’s commitment to customer support was far superior to any other brand on the market. As with most Pedego stores, Pedego RSM is offering sales, rentals and guided tours on Pedego electric bikes. A specialty that sets apart Pedego RSM will be the two-hour guided off-road tour, available by appointment. The rate for this spectacular tour is $60 per rider.

Pedego Electric Bikes CEO and co-founder Don DiCostanzo is pleased to see a Pedego store open in the foothills near Saddleback Mountain.  “Riders in the Rancho Santa Monica region are faced with challenging climbs and long uphill paths,” he said. “Pedego RSM’s choice of cruisers, commuters, mountain bikes, folding bikes and more will bring new freedom and fun to the community.”

About Pedego Rancho Santa Margarita

Pedego RSM is the region’s premier dealer in Pedego electric bikes. With their whisper-quiet motors and powerful lithium ion batteries, Pedego bikes flatten hills and make headwinds a breeze, so riders can enjoy more miles and reach destinations with a smile. Located at 30092 Rancho Santa Margarita Parkway, Suite L1, Pedego RSM provides test rides, sales and service as well as rentals and guided tours. Call 949 635 8160 to arrange a free test ride. Visit or email to learn more about how these bikes can help you feel like a kid again. Pedego RSM will help you discover the thrill of zooming uphill!

About Pedego

Pedego®  Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Pedego manufactures 10 high-quality, innovative models, including cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes and a convenient electric folding bike. Sold at more than 85 Pedego-branded stores and hundreds of independent electric bike dealers worldwide, Pedego’s stylish “pedal or not” electric bikes boast powerful, whisper-quiet motors that let riders sail up hills and breeze through headwinds with a smile. Available in hundreds of color combinations, Pedego electric bikes deliver a green alternative for transportation, exercise and recreation — transforming lives with fun and delight.  Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”


Teri Sawyer, T&Co.