Pedego New London Makes Summer Merry in Merrimack County

July 23, 2019

Now offering rentals and sales of Pedego Electric Bikes

FOUNTAIN VALLEY, Calif., July 24, 2019 — Pedego New London, located in Village Sports in the heart of New London, is now offering rentals of Pedego electric bikes from the nation’s Number 1 electric bike brand, Pedego® Electric Bikes. Pedego electric bikes provide a powerful transportation alternative that makes touring the region economical, healthy, green and fun.

Store owners and long-time married couple Cheryl and David LaPrade began selling Pedego electric bikes last season. Due to popular demand, they’re expanding their business to include rentals, providing locals and visitors alike with a summer of fun full of exciting rides to delightful destinations. Those interested in renting or purchasing a Pedego bike can visit Pedego New London now through season-end on Sept. 1, 2019.

Pedego New London owners

The LaPrades proudly show off their colorful fleet of Pedego Electric Bikes

The LaPrades are high school sweethearts who grew up loving bike rides. Later, they found themselves living in an area with many hills, and riding became too challenging to be fun. Prior to opening their Pedego store, Cheryl was the director of Speedway Children’s Charities at New Hampshire Motor Speedway, and David was a vice president at Hypertherm Inc., an industrial manufacturing company.

“Now, with our Pedego bikes, riding is a breeze!” said Cheryl. “We own the hills and the distances on these awesome bikes.”

Located across the street from New London’s charming bandstand, Pedego New London provides bikes that zoom riders across this rural region on scenic roads that offer splendid views of Pleasant Lake, Little Lake Sunapee and Mount Kearsarge. Birdwatchers will also enjoy spotting loons on the lakes.

“New London is surrounded by incredibly beautiful terrain,” said Don DiCostanzo, Pedego Electric Bikes CEO and co-founder. “On Pedego electric bikes, riders will enjoy spending a day or more exploring the amazing countryside.”

About Pedego New London

Pedego New London is the region’s premier dealer in Pedego Electric Bikes, offering Pedego electric bikes sales, rentals, accessories and service. Located across the street from the town bandstand at 394 Main Street, New London, NH, 03257, the store is adjacent to a network of scenic toad that take riders to Pleasant Lake and other superb destinations. Along the way, riders will enjoy beautiful views of the lake and Mount Kearsarge and, with a little luck, might experience a loon sighting! Pedego New London is open daily, 9:30 a.m. to 5:00 p.m.  Call (603) 526-4948 to learn more about Pedego’s amazing electric bikes and arrange a free test ride. For more information, email the owners at Also follow Pedego New London on Facebook.

About Pedego Electric Bikes

Pedego®  Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Sold at more than 125 Pedego-branded stores in the United States plus stores throughout Canada and Europe, Pedego electric bikes have 250- to 500-watt motors that empower riders to conquer hills and breeze through headwinds, cruising distances up to 60 miles on a single battery charge. The twist-and-go throttle gives riders instant manual control over their speeds while Pedal Assist automatically adds power to their pedaling. Available in hundreds of color combinations, Pedego’s high-quality, innovative “pedal or not” models include cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes, a trike and a convenient electric folding bike. Pedego electric bikes deliver fun, exercise and a green alternative for transportation — transforming lives with fun and delight.  Free test rides are available at every Pedego store. Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”

Teri Sawyer, T&Co

Michele Kennedy, T&Co.