Pedego La Jolla Brings a Diamond to Jewel City

November 3, 2017

111th Pedego Electric Bikes store to celebrate with Ribbon Cutting on Nov. 8 and Grand Opening Party on Nov. 11

FOUNTAIN VALLEY, Calif., Oct. 31, 2017 — A new Pedego® Electric Bikes store is now open in La Jolla, Calif. One of the nation’s largest Pedego stores at 2,027 square feet, Pedego La Jolla is co-owned by Tracy Sheffer and Terry Galka. The store will celebrate on two days with a ribbon cutting by the San Diego Chamber of Commerce on Wednesday, Nov. 8, and a Grand Opening and ribbon cutting by the Bird Rock Community Council on Saturday, Nov. 11. The store is also offering special pricing, raffles for prizes, free group rides of Pedego electric bikes, and refreshments served from popular local restaurants. The public is invited to attend both events. Pedego La Jolla is the 111th Pedego store worldwide.


WHAT:     Ribbon-cutting Ceremony with complementary appetizers by Beaumont’s Neighborhood Eatery and wine from LJ Crafted Wines

WHERE:  Pedego La Jolla, 5702 La Jolla Blvd., Suite 101A, La Jolla, Calif.

WHEN:     Wednesday, Nov. 8, 4:00 to 8:00 p.m. with ribbon cutting to be held at 4:30 p.m.

WHO:       Co-owners Tracy Sheffer and Terry Galka; Representatives from the City of San Diego; Jerry Sanders, president of the San Diego Chamber of Commerce and chamber ambassadors; Don DiCostanzo, Pedego Corp. CEO/co-founder


WHAT:     Grand Opening Celebration and Ribbon-cutting by Bird Rock Community Council with free group rides and test rides of Pedego electric bikes, giveaways and promotions

WHERE:   Pedego La Jolla, 5702 La Jolla Blvd., Suite 101A, La Jolla, Calif.

WHEN:     Saturday, Nov. 11, 11:00 a.m. to 5:00 p.m. with ribbon-cutting ceremony at 11:30 a.m., followed by free taco bar lunch at Noon provided by Cali Street Tacos of La Jolla

WHO:       Co-owners Tracy Sheffer and Terry Galka; Ron Fineman, merchant liaison for the Bird Rock Community Council and broker associate, Berkshire Hathaway La Jolla; Bird Rock Community Council board members; and Don DiCostanzo, Pedego Corp. CEO/co-founder

Pedego La Jolla offers electric bike rentals and tours that feature breathtaking coastal scenery. Located in the seaside neighborhood of Bird Rock, just south of La Jolla Village, the store is adjacent to bike paths along some of the most picturesque coastal views in California. Pedego La Jolla’s scenic tours include the Lookout Tour and the Couples Romantic Tour along the La Jolla coastline to La Jolla Cove. These, and other destinations including Mount Soledad, Torrey Pines State Park, historic Crystal Pier in Pacific Beach, and world’s largest natural aquatic park near Sea World, make riding Pedego bikes an especially rewarding adventure.

Long-time couple Sheffer and Galka fell in love with Pedego bikes on an all-day ride from Coronado Island to Imperial Beach along the famous Silver Strand. They had such a fantastic experience on the electric bikes that they immediately considered the potential for a business.  “With our hilly community and coastal headwinds, we knew that our neighbors and visitors would love Pedego bikes as much as we do,” said Galka.

Sheffer brings 30 years of retail and wholesale experience in the sporting goods and cycling industries, specifically in apparel, footwear and accessories, to her new store. This experience helps her uniquely understand the needs of her customers in finding the right Pedego bikes for them.

The store sells all 12 models of Pedego’s popular electric bikes. Pedego bikes have 500-watt hub motors that help riders cruise distances of 20 to 60 miles without getting tired and sweaty. The twist-and-go throttle gives riders instant manual control over their speed while Pedal Assist automatically adds power to their pedaling. Riders love Pedego’s California-style cruisers, including the Pedego Platinum Interceptor, a fully loaded cruiser bike with a 48-volt battery that propels riders with extra power; the Pedego Interceptor, which boasts the same powerful 48-volt battery; and Pedego’s Comfort Cruiser, which is powered by a 36-volt battery for gentle help with hills. Also available are the sleek City Commuter; the sturdy Stretch cargo bike; the Trail Tracker fat-tire bike for riding on sand, gravel and snow; the Ridge Rider electric mountain bike; and the Latch, an ingenious folding bike, designed for portability and convenience. Other models include the electric tandem bike for two and the accessible Pedego Boomerang with an ultra-low step-thru frame. Pedego also offers the Airstream model for camping devotees. Free test rides are available at the store.

“Pedego La Jolla is destined to become one of the nation’s most popular Pedego stores,” said Pedego Electric Bikes CEO and co-founder Don DiCostanzo. “The sheer size of their showroom and rental fleet is opening up an exciting new path to fun for the region.”

About Pedego La Jolla

Pedego La Jolla, one of the nation’s largest Pedego stores, offers electric bicycle sales, rentals, tours, accessories and service. Located at 5702 La Jolla Blvd, Suite 101A, La Jolla, Calif., the store is adjacent to seaside bike paths that capture the beauty of La Jolla and the surrounding region.  Store hours are Monday through Friday, 10 a.m. to 7 p.m., Saturday 9 a.m. to 6 p.m. and Sunday 10 a.m. to 6 p.m. Call (858) 291-8845 to learn more about Pedego electric bikes and arrange a free test ride. Additional information is available at  or by emailing

About Pedego

Pedego®  Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Pedego manufactures 12 high-quality, innovative models, including cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes and a convenient electric folding bike. Sold at more than 110 Pedego-branded stores and hundreds of independent electric bike dealers worldwide, Pedego’s stylish “pedal or not” electric bikes boast powerful, whisper-quiet motors that let riders sail up hills and breeze through headwinds with a smile. Available in hundreds of color combinations, Pedego electric bikes deliver a green alternative for transportation, exercise and recreation — transforming lives with fun and delight.  Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”


Teri Sawyer, T&Co.

Sandra Eckardt, T&Co.