Pedego Electric Bikes Opens in Salem

May 24, 2021

Locally-Owned Electric Bike Shop Opens Doors to Community; Inspires Connection And Celebrates Outdoor Activity

SALEM, N.H.—May 26, 2021—Pedego Electric Bikes, a leading electric bike brand with a storefront now open in Salem, is celebrating the occasion with a community-focused grand opening event on Wednesday, May 26, from 4-7 p.m.

Hosted by local owner Rachel Higginbottom and her son, Ryan Higginbottom, who manages sales, tours and service, the event will include a ribbon cutting ceremony, music from a local DJ, a food truck provided by Farm Edible, Transplanted Greenhouse, a roaming greenhouse where guests can purchase flowers and other plants, and the opportunity to participate in a raffle for a free Pedego Element bike. All proceeds from the raffle will benefit the Friends of Salem Bike-Ped Corridor, a nonprofit whose mission is to help people simply enjoy the outdoors, while all proceeds from the plant truck will be donated to the Salem Animal Rescue League whose mission is to saves the lives of abandoned, neglected and injured animals by providing a safe haven and new permanent homes for them. Pedego CEO Don DiCostanzo and Pedego Director of Business Development Cynthia Newcomb will also be in attendance to connect with local Pedego enthusiasts.

Bikes inside Pedego Salem

“It’s a delight to introduce Salem to Pedego Electric Bikes,” said Higginbottom. “Our city’s dedication to providing and improving bike trails makes Salem a perfect place to explore on a Pedego. I’m grateful for the opportunity to share the same adventurous spirit Pedego has brought to my life with my community.”

Higginbottom spent 15 years in medical device sales and several years in orthopedics before opening Pedego Salem. “Coming from a medical background, I understand the importance of exercise,” said Higginbottom. “That’s the great thing about Pedego Electric Bikes; they extend recreational access to aging adults and those with physical ailments who may not be able to ride traditional bikes, but enjoy exercise and spending time outdoors.”

“At Pedego, we’re committed to inspiring connection and adventure within each of our communities,” said Cynthia Newcomb, Director of Business Development at Pedego. “We’re a people-oriented, fun-focused company, which is why Salem is the perfect addition to our Pedego family. We look forward to not only providing Salem with the best electric bikes in the world, but also cultivating a community that brings out the best in each other.”

Don DiCostanzo founded Pedego Electric Bikes in 2008 out of a desire to combine quality and style in the electric bikes category. Pedego Salem joins the over 160 locally-owned Pedego stores throughout the U.S.

Pedego Salem is located at 236 N Broadway. For more information on Pedego Electric Bikes, to find a store or try a Pedego electric bike, visit

About Pedego® Electric Bikes

Founded in 2008, Pedego Electric Bikes offers a line of 20 premium quality electric bikes of different styles and colors, suited for the needs of every Pedego customer. Electric bikes are designed to make outdoor exercise easy and convenient for people of all athletic abilities. Created with a vision to be the best brand of electric bikes, the brand has expanded its footprint to more than 160 locally-owned stores nationwide. Visit to find a store or try a Pedego electric bike.

Press Contact

Ellie Holt | 229-869-5305