Pedego Electric Bikes Opens in Atlanta

April 12, 2021

Locally-Owned Electric Bike Shop Opens Doors to Community; Inspires Connection And Celebrates Outdoor Activity

ATLANTA—April 20, 2021—Pedego Electric Bikes, a leading electric bike brand, is opening in Atlanta at 414 Bill Kennedy Way S.E. Ste. 101. Local store owner and “Chief Fun Officer,” Kathy Woirol, invites the community to join the ribbon cutting ceremony and celebration on Tuesday, April 20.

The event will feature a Pedego group ride for Pedego owners departing at 12 p.m., making stops for lunch and drinks before returning to the store. The evening will include drinks, music, a raffle and Pedego e-bike test rides at the store, with a ribbon cutting ceremony at 6 p.m. Additionally, Pedego CEO Don DiCostanzo, Pedego Director of Business Development Cynthia Newcomb, as well as Jill Goodrich, the president of the Women’s Chamber of Commerce of Atlanta, and Atlanta City Council President Felicia Moore will be in attendance.

Owner of Pedego Atlanta, Kat, with Don, Cynthia, and City Council President Felicia Moore.

“It’s a delight to introduce Atlanta to Pedego Electric Bikes,” said Woirol. “I have no doubt our fun-loving and vibrant city will enjoy the adventure, connection and outdoor experience Pedego e-bikes will bring to their daily lives. We’re eager to see how our community embraces the adventurous spirit of Pedego.”

Before opening Pedego Atlanta, Woirol worked in human resources for General Electric for many years. A member of the Women’s Chamber of Commerce of Atlanta, Woirol is an active leader in her community, holding board-level positions in multiple organizations, including the Make-A-Wish Foundation.

“After working in a corporate environment, I knew I wanted to open a business of my own,” said Woirol. “I knew I wanted to have fun and bring joy through my business venture and Pedego fulfills just that.”

“At Pedego, we’re committed to inspiring connection and adventure within each of our communities,” said Cynthia Newcomb, Director of Business Development at Pedego. “We’re a people-oriented, fun-focused company, which is why Atlanta is the perfect addition to our Pedego family. We look forward to not only providing Atlanta with the best e-bikes in the world, but also cultivating a community that brings out the best in each other.”

Don DiCostanzo founded Pedego Electric Bikes in 2008 out of a desire to combine quality and style in the e-bike category. Pedego Atlanta joins the over 140 locally-owned Pedego stores throughout the U.S.

For more information on Pedego Electric Bikes, to find a store or try a Pedego electric bike, visit

About Pedego® Electric Bikes

Founded in 2008, Pedego Electric Bikes offers a line of 20 premium quality electric bikes of different styles and colors, suited for the needs of every Pedego customer. Electric bikes are designed to make outdoor exercise easy and convenient for people of all athletic abilities. Created with a vision to be the best brand of electric bikes, the brand has expanded its footprint to more than 140 locally-owned stores nationwide. Visit to find a store or try a Pedego electric bike.

Press Contact

Ellie Holt | 229-869-5305