Pedego Electric Bikes CEO Profiled as an American Business Leader

August 31, 2017

Don DiCostanzo is featured in “The Founders,” a book about builders of America’s fast-growth companies

FOUNTAIN VALLEY, Calif., Aug. 29, 2017 — Pedego® Electric Bikes co-founder and CEO Don DiCostanzo is profiled in The Founders, a book on successful entrepreneurs who have built America’s top fast-growth companies. Ranked the Number 1 electric bike brand by Navigant Research, Pedego enjoys an unparalleled record of success in the electric bicycle industry. Through innovations in design, quality and customer service, Pedego has been largely responsible for the huge rise in popularity of the entire electric bike industry around the world. Navigant Research has projected that global e-bike sales will grow from about $15.7 billion in 2016 to $24.4 billion by 2025.

The profile starts with DiCostanzo’s early love of bicycles and goes on to describe how he spent his career in the automotive industry developing a knowledge base that would eventually help him construct a global electric bike empire. The profile covers his discovery of electric bikes and how his curiosity, initiative and innovation helped create an industry that would eventually become an important part of the green movement in America.

In 2011, Pedego began opening branded stores that are independently owned and operated by Pedego enthusiasts who came to the company first as customers and later, as a result of their love for and belief in the bikes, became dealers. With its branded store concept, Pedego is helping create second careers for Americans aged 50-plus years old, many of whom were displaced by Corporate America or retired from their primary careers. A lifelong entrepreneur, DiCostanzo is helping Pedego dealers recreate their lives as entrepreneurs.

“I love what I do,” explained DiCostanzo. “It’s not work when I spend my days helping people rediscover the delight of bike riding and the joy of being a Pedego store owner. It’s why our tagline is, ‘Hello, Fun!’”

The Founders book is available on

About Pedego

Pedego®  Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Pedego manufactures 12 high-quality, innovative models, including cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes and a convenient electric folding bike. Sold at more than 100 Pedego-branded stores and hundreds of independent electric bike dealers worldwide, Pedego’s stylish “pedal or not” electric bikes boast powerful, whisper-quiet motors that let riders sail up hills and breeze through headwinds with a smile. Available in hundreds of color combinations, Pedego electric bikes deliver a green alternative for transportation, exercise and recreation — transforming lives with fun and delight.  Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”


Teri Sawyer, T&Co.

Sandra Eckardt, T&Co.