New Pedego Electric Bikes Store Roars Into Richmond

July 7, 2017

Grand Opening Celebration for Pedego RVA lights up the town

FOUNTAIN VALLEY, Calif., July 10, 2017 — The new Pedego® Electric Bikes store in Richmond, Va., is celebrating its grand opening by amping up the energy levels in a long-established destination for fun. Pedego RVA will host its Grand Opening and Ribbon Cutting Celebration on Wednesday, July 19, 2017. The event will include free test rides, refreshments and prizes. The public is invited. Pedego RVA is the 101st Pedego store to open worldwide by the Number 1 electric bike brand in the United States.


WHAT:         Grand Opening Celebration with Ribbon-cutting Ceremony

WHERE:       Pedego RVA, 1301 E Cary St, Richmond, VA 23219

WHEN:         Grand Opening on Wednesday, July 19, from 12:00–2:00 p.m.

WHO:           Store Owner Buck Ward, Ryan Maccione and Cassidy Castleman from Pedego Corp., dignitaries from Richmond Chamber of Commerce and Richmond Region Tourism


Pedego RVA Store owner Buck Ward and his daughter Hendley Ward


Ward was already a successful tour operator in Richmond when he discovered Pedego Electric Bikes on a trip to California. “I fell in love with how fun Pedego bikes are to ride. I am amazed with how far I can ride with literally no range anxiety whatsoever,” he said. Pedego RVA is taking over a floor of his three-story tour company building that includes Segway of Richmond.

Ward’s tour business has been in operation since 2008, hosting Segway tours, trolley rides and electric car adventures. His business focuses on providing customers with unusual and fun ways to see, discover and experience Richmond’s 400 years of history. Now, visitors are finding that the tour destinations make a perfect fit for Pedego electric bikes, as these bikes, with their powerful 500-watt motors, can carry riders great distances — flattening hills and making headwinds a breeze.

Pedego RVA’s most popular tour is the Shirley Plantation History & Wine Tasting Tour, a 25-mile adventure on the scenic Virginia Capital Tour. Richmond’s bike shuttle is available to carry visitors and their bikes back to Pedego RVA. Self-guided Pedego tours are also available. The Virginia Capital Trail, a 53-mile round-trip route from historic Richmond to Jamestown/Williamsburg, takes riders past grand 17th-century plantations. This overnight ride makes a serene mini-vacation that allows riders to charge their bike batteries overnight and ride back to the store the next day.

Pedego RVA also offers all 12 Pedego models for sale, including Pedego’s popular California cruiser-style Interceptor, which zooms up hills with 48 volts of power. Pedego’s Platinum Interceptor is a favorite of Pedego fans due to its unique rider-friendly upgrades, including effortless hydraulic disc brakes. Pedego’s ingenious Latch electric folding bike offers the best in convenience and portability. And the Pedego City Commuter is destined to invigorate a lot of Richmond commuters who wish to escape their cars and have fun on the way to work. The store also offers bike accessories such as racks, lights, pannier bags, helmets and mirrors.

“Pedego electric bikes bring a different and exciting experience to Richmond, blending history and fun into a unique adventure,” said Pedego Electric Bikes CEO and co-founder Don DiCostanzo. “Buck’s passion for these bikes will delight tourists and locals alike as they try electric bikes and have the time of their lives.”

About Pedego RVA

Pedego Richmond is the region’s premier dealer in Pedego Electric Bikes, offering a large selection of Pedego electric bikes sales, rentals, accessories and service. Free test rides are available as well as guided tours and self-guided tours. Open Daily: 8:00 a.m.–6:00 p.m. Located at 1301 East Cary Street, Richmond, VA 23219, Pedego RVA is located near the Virginia Capital trail, a scenic and historical bike path. To learn more and reserve a test ride, call (804) 343-1850 or email Follow us on Facebook and visit our website at

About Pedego

Pedego®  Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Pedego manufactures 12 high-quality, innovative models, including cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes and a convenient electric folding bike. Sold at nearly 100 Pedego-branded stores and hundreds of independent electric bike dealers worldwide, Pedego’s stylish “pedal or not” electric bikes boast powerful, whisper-quiet motors that let riders sail up hills and breeze through headwinds with a smile. Available in hundreds of color combinations, Pedego electric bikes deliver a green alternative for transportation, exercise and recreation — transforming lives with fun and delight.  Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”



Teri Sawyer, T&Co.
Sandra Eckardt, T&Co.