New Pedego Electric Bikes Store Opens in Santa Fe

June 29, 2018

Pedego Santa Fe brings magic to the region

FOUNTAIN VALLEY, Calif., July 2, 2018 — A new Pedego® Electric Bikes store is now open in Santa Fe, N.M., bringing a new kind of two-wheeled fun to the region. Pedego Santa Fe co-owners husband-and-wife Dan and Becky Armstrong and lifelong friend Jim Hilderbrandt are delighted to share the nation’s Number 1 electric bike brand with the community. Pedego electric bikes flatten hills and let riders zip through headwinds to travel distances with ease. Pedego Santa Fe is the 136th Pedego store worldwide.


WHAT:  Grand-Opening Celebration

WHERE: 5029 Agua Fria St., Santa Fe

WHEN: Saturday, July 14, 2018, from 2:00 to 6:00 p.m.

WHO: Store owners Dan and Becky Armstrong and Jim Hilderbrand, Tom Bock from Pedego Corp.

EXTRAS: Free test rides, food & drink, live music, and special discounts

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Pedego Santa Fe owners Dan and Becky Armstrong and Jim Hilderbrandt offer a colorful fleet of Pedego electric bikes from their Santa Fe Airstream-themed store. Photo by Joe Graziano Photography

Owning a Pedego store is the second, third or fourth career for this team. Dan, 72, worked in the defense industry and then became a general contractor before working in the oil and gas industry. Becky, 72, is a retired a high school biology teacher. Jim, 56, spent most of his career as entrepreneur in the printing industry as well as many years in the RV business. Friends for 15 years, they went into the RV business together in 2015.

The three partners also own Santa Fe RV, a destination for sales and service of RVs, co-located with their Pedego Electric Bikes store, which is in a revamped Airstream trailer that is painted “Pedego Turquoise.” Their RV customers appreciate the ease of taking electric bikes along with them on their RV travels. Rather than towing a car, it’s easier to take electric bikes along for fun and adventure. Pedego riders can conquer hills, headwinds and distances with their bikes’ PedalAssist and twist-and-go throttle. Pedal or not, riders enjoy the scenery as they ride.

“Santa Fe is a beautiful and enchanting region, which makes it perfect to explore on electric bikes,” said Pedego Electric Bikes CEO and co-founder Don DiCostanzo. “Pedego riders will enjoy the many bicycle trails throughout Santa Fe, Albuquerque and beyond.”

About Pedego Santa Fe

Pedego Santa Fe is the region’s premier dealer in Pedego Electric Bikes. Offering Pedego electric bikes sales and service as well as future rentals and tours, Pedego Santa Fe is close to scenic bike paths leading to historic and intriguing destinations. Located along the Santa Fe River, between the airport and the heart of Santa Fe at 5029 Agua Fria Street, Santa Fe, NM 87507, Pedego Santa Fe is open 9:00 a.m. to 5:30 p.m. Monday through Friday and 10:00 a.m. to 4:00 p.m. on Saturdays. Sundays and after hours are available by appointment. Call (505) 474-8398 to learn more and arrange a free test ride. For more information, email Dan  at

About Pedego Electric Bikes

Pedego®  Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Sold at more than 130 Pedego-branded stores and hundreds of independent electric bike dealers worldwide, Pedego electric bikes have 250- to 500-watt motors that empower riders to conquer hills and breeze through headwinds, cruising distances up to 60 miles on a single battery charge. The twist-and-go throttle gives riders instant manual control over their speeds while Pedal Assist automatically adds power to their pedaling. Available in hundreds of color combinations, Pedego’s high-quality, innovative “pedal or not” models include cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes, a trike and a convenient electric folding bike. Pedego electric bikes deliver fun, exercise and a green alternative for transportation — transforming lives with fun and delight.  Free test rides are available at every Pedego store. Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!” 


Teri Sawyer, T&Co.


Michele Kennedy, T&Co.