New Pedego Electric Bikes Store Is a Family Affair

July 18, 2020

Pedego Cape May Owners Eager to Share Freedoms Electric Affords

FOUNTAIN VALLEY, Calif., July 17, 2020 — A new Pedego® Electric Bikes store recently opened in Cape May, where owner Rich Bastian is excited to offer rentals, sales, service and accessories of the country’s No. 1 electric bike brand. Free test rides are also available.

Richard Bastian owner of Pedego Cape May

Brand Opens Up Cycling to People Again, Even Those Who’d Given Up

Growing up in Springfield, Penn., Rich Bastian raced bikes with his brothers and neighborhood friends countless times around the big Glendale Circle that was their world. And he didn’t give up the cycling bug when he grew up. “I’ve been riding bikes for 50 years,” says the proud owner of the new Pedego Electric Bikes store in Cape May.

Both Bastian and his parents have owned homes in the Cape May County town of Stone Harbor for many years, so he knew it was an ideal place for a Pedego store.

“There’s no better place to bike. It’s flat, and the scenery’s great,” he says, pointing out the store’s location near the center of town and less than a mile from the beach. Renters can ride along Beach Avenue for miles, north or south, the Atlantic on one side and a bustling corridor of shops, hotels and the Victorian homes the area is known for on the other.

Why Pedego? Bastian tells the story of his 81-year-old father, who’s struggled with cancer for several years and had to give up his regular cycling in Stone Harbor due to his new physical challenges.

“I kind of reluctantly asked him if he wanted to try my Pedego bike, and he said yes,” Bastian recounts. “I figured he was going to take a quick spin around the block, and in 15 minutes he still wasn’t back.”

When his father finally returned after about 20 minutes of riding, he told his son it was the greatest bike he’d ever ridden.

“He takes one or two bike rides every day for about five miles. There are a lot of people out there like him who wouldn’t be able to ride a bike, and now they can.”

Bastian himself can easily crest the long, steadily rising hill that separates his West Chester, Pa., home from his nearby brother’s, not even breaking a sweat astride his neon blue Pedego Boomerang.

“This is what this bike’s all about,” he says, pointing out the line’s sturdiness, pickup, acceleration and responsiveness as top winning features.

Pedego Cape May is a testament to the entire Bastian family’s regard for the brand. Bastian expects many of his relatives, including his wife, children, siblings and nieces and nephews, plus family friends, to help run the store. He’s also looking to expand Pedego’s presence down the shore to Wildwood and Ocean City next summer, with his eye on locations in Stone Harbor, Avalon and Sea Isle City in the next couple of years.

About Pedego Cape May
Pedego Cape May is the area’s exclusive dealer for Pedego Electric Bikes, offering electric bicycle rentals, sales, service and accessories. Located at 1400 Texas Ave., the store is open 9 a.m. to 6 p.m. Monday through Saturday and 10 a.m. to 4 p.m. Sunday. Call (609) 305-4566 or email to arrange a free test ride. Visit for more information.

About Pedego
Pedego® Electric Bikes is the No. 1 electric bike brand in the United States, according to Navigant Research. Sold at more than 125 Pedego-branded stores in the U.S. and additional branded Pedego locations in Canada, France and the U.K., Pedego Electric Bikes start at $1,895. The 250- to 500-watt motors empower riders to conquer hills and breeze through headwinds, cruising distances of up to 60 miles on a single battery charge. The twist-and-go throttle gives riders instant manual control over speeds, while the pedal-assist functionality automatically adds power to pedaling. Available in hundreds of color combinations, Pedego’s high-quality, innovative “pedal or not” models include cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes and a convenient electric folding bike. Pedego electric bikes deliver fun, exercise and a green alternative for transportation — transforming lives with fun and delight. Free test rides are available at every Pedego store. Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”

Hannah Mitchell