New Pedego Electric Bikes Store Energizes Livermore, Calif.

April 15, 2019

Pedego empowers people to laugh more, love more and live more in Livermore!

FOUNTAIN VALLEY, Calif., April 17, 2019 — A new Pedego® Electric Bikes store has opened in Livermore, Calif. Pedego Livermore co-owners Jim and Loretta Buck are delighted to bring the nation’s Number 1 electric bike brand to the Tri-Valley region. The Bucks are well-established entrepreneurs in the region with a passion for wheels-based entertainment. They also own UMIGO Indoor Kart Racing & Event Center, which is celebrating its 11th anniversary.


WHAT:     Ribbon Cutting and Grand-Opening Celebration

WHERE:   6538 Patterson Pass Road, Suite A, Livermore, CA 94550

WHEN:     Saturday, April 27, 2019

                  Ribbon Cutting 11:30 a.m.–12:00 p.m.; Grand Opening 12:00p.m.–3:00 p.m.

WHO:        Jim and Loretta Buck, store co-owners

Amber Birdwell of Visit Tri-Valley

Brandi Addington and Sam Braudrick of the Livermore Valley Wine Growers Association

Dawn Argula, president and CEO of the Livermore Chamber of Commerce

                  Steve Lindenau from Pedego Corp.

EXTRAS: Guided Pedego Mini Rides at 12:15 p.m., 1:15 p.m. and 2:15 p.m.

                  Wine tasting with Darcie Kent, beer from Altamont Brewery, raffles, prizes and food provided by Your Taco Guy

Jim & Loretta Buck, owners of Pedego Livermore

Jim and Loretta Buck, owners of Pedego Livermore, show off their fleet of powerful Pedego electric bikes that are ready to provide hours of energized fun.

“On the grand opening mini rides, participants will enjoy a sampling of our guided bike tours by riding up to a wonderful valley view spot,” said Loretta. “They’ll hear some interesting facts about The Livermore Wine Country while having fun zooming up and down the hills.”

The couple has enjoyed riding bikes since the beginning of their life together. Jim purchased a bicycle for Loretta after only a few weeks of dating. “I wanted her to ride with me,” he explained with a laugh. Now, they’re looking forward to sharing the joys of electric bikes with the Livermore community and visitors.

Pedego Livermore offers rentals, tours, sales and service of Pedego electric bikes. It is located only a brief ride to the historic Livermore Valley Wine Country, California’s oldest and original wine country. Riders can enjoy sightseeing as well as visits to historical sites, wineries, breweries and shopping. Along the way, they can conquer hills, headwinds and distances with the bike’s PedalAssist and twist-and-go throttle. Pedal or not, riders enjoy the scenery as they ride.

“Livermore is a pleasant combination of scenic beauty, wineries and tech industry,” said Pedego Electric Bikes CEO and co-founder Don DiCostanzo. “Riders can commute to work on green alternative transportation, and they can enjoy a bucolic ride through a winery.”

About Pedego Livermore

Pedego Livermore is the region’s premier dealer in Pedego Electric Bikes, offering Pedego electric bikes sales, rentals, tours, accessories and service. Pedego Livermore is located at 6538 Patterson Pass Rd., Suite A, Livermore, in the Livermore Indoor Sportsplex adjacent to the Department of Energy’s Lawrence Livermore National Lab (LLNL). The store is a brief ride to the Historic Livermore Valley Wine Country (California’s oldest and original Wine Country). Pedego Livermore is open Wednesday through Sunday, Noon to 6 p.m., with expanded hours in spring and summer. Call (925) 800-5330 to learn more and arrange a free test ride. For more information, email the owners at

About Pedego Electric Bikes

Pedego®  Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Sold at more than 100 Pedego-branded stores in the United States plus stores throughout Canada and Europe, Pedego electric bikes have 250- to 500-watt motors that empower riders to conquer hills and breeze through headwinds, cruising distances up to 60 miles on a single battery charge. The twist-and-go throttle gives riders instant manual control over their speeds while Pedal Assist automatically adds power to their pedaling. Available in hundreds of color combinations, Pedego’s high-quality, innovative “pedal or not” models include cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes, a trike and a convenient electric folding bike. Pedego electric bikes deliver fun, exercise and a green alternative for transportation — transforming lives with fun and delight.  Free test rides are available at every Pedego store. Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”


Teri Sawyer, T&Co.

Michele Kennedy, T&Co.