New Pedego Electric Bikes Store Cruises Into Santa Rosa

July 7, 2020

Pedego Santa Rosa delivers delightful fun on vineyard-lined bike paths

FOUNTAIN VALLEY, Calif., July 07, 2020 — A new Pedego® Electric Bikes store has opened in Santa Rosa, Calif., in the heart of the beautiful Sonoma wine country. Forbes Magazine and Frommer’s travel guidebook have both named Sonoma County a top destination in the world. Pedego Santa Rosa owner Colin Thomas is delighted to offer rentals, tours, sales and service of the nation’s Number 1 electric bike brand. Free test rides are also available. The store will celebrate with a grand opening party in September 2020.

Colin Thomas, owner of Pedego Santa Rosa

Colin Thomas is excited to bring the joy of electric cycling to Santa Rosa residents and visitors.

An enthusiastic bike rider as a child and avid mountain biker as an adult, Thomas, age 43, discovered Pedego Electric Bikes while on vacation. Intrigued, he researched the opportunity to own a store and knew Pedego store ownership was right for him.

A native of Chico, Calif., who moved to Santa Rosa for college in the 1990’s, Thomas worked in outside sales for a variety of companies, including Miracle-Gro and Watkins Wellness. A natural born salesperson, he was selling things from the time he was a kid, including baseball cards. Selling Pedego bikes was a perfect next step.

“With Pedego, I was already sold on the brand as I love my Pedego Trail Tracker fat-tire bike,” Thomas said. The flexibility of Pedego’s licensed model and its exceptional dealer support cinched the deal. The fact that I bring a smile to my customers’ faces is priceless.”

A first-time business owner, Thomas worked closely with the Pedego Corp. team to identify a location, sign the lease, get his bike inventory, and set up his store. With new freedom that comes with a licensed store model, Thomas is redesigning his life as an entrepreneur. He said, “I am thrilled to be my own boss, taking control of my life and destiny.”

Located in downtown Santa Rosa behind the infamous Russian River brewery, Pedego Santa Rosa offers rentals, tours, sales, and service of Pedego electric bikes. The store is near many bike paths, including trails at Howarth Park, Spring Lake Regional Park and the Trione-Annadel State Park. The nearby Joe Rodota Trail takes riders on an eight-mile jaunt to the charming town of Sebastopol, and the West County Trail takes riders more than 15 miles to Forestville. Riders will enjoy seeing Santa Rosa’s beautiful parks, rolling hills and vineyards. After an exhilarating ride, the nearby Barlow is a popular destination for food and drinks.

The store also offers guided tours, including:
– The Joe Radota Trail Tour, a 20-mile round-trip ride with an appetizer or drink in the Barlow. $150 pp.
– Custom Off-road Trail Bike Tours on private property featuring beautiful views of Santa Rosa and the surrounding countryside. Snacks included. $150 pp.

“In Santa Rosa, Pedego riders can cruise for miles with ease along gorgeous vineyards, parks and charming towns as distances, winds and hilly terrain are no challenge for Pedego’s powerful motors,” said Don DiCostanzo, Pedego Electric Bikes CEO. “Colin is a perfect host, helping his customers and guests enjoy this awesome cycling experience.”

About Pedego Santa Rosa
Pedego Santa Rosa is the region’s premier dealer in Pedego Electric Bikes. The store offers electric bicycle sales, rentals, tours, accessories and service. Located near the intersection of 5th Street and E Street at 751 5th Street in Santa Rosa, CA, Pedego Santa Rosa offers scenic rides along vineyards, parks and charming towns. The store is open Tuesdays through Saturdays by appointment only. Call 707-540-0253 or email to arrange a free test ride. Visit for more information.

About Pedego
Pedego® Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Sold at more than 125 Pedego-branded stores in the United States and additional branded Pedego locations in Canada, France and the U.K., Pedego Electric Bikes start at $1,895. The 250 to 500-watt motors empower riders to conquer hills and breeze through headwinds, cruising distances up to 60 miles on a single battery charge. The twist-and-go throttle gives riders instant manual control over their speeds while the pedal assist functionality automatically adds power to their pedaling. Available in hundreds of color combinations, Pedego’s high-quality, innovative “pedal or not” models include cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes and a convenient electric folding bike. Pedego electric bikes deliver fun, exercise and a green alternative for transportation — transforming lives with fun and delight. Free test rides are available at every Pedego store. Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”

Hannah Mitchell