New Pedego Electric Bikes Store Brings “Green” Bikes to “Gold” Eco-friendly Building in Louisville

May 3, 2018

Pedego Louisville offers eco-friendly bikes that energize riding for work and play

FOUNTAIN VALLEY, Calif., May 7, 2018 — A new Pedego® Electric Bikes store is now open in Louisville, Ky. Husband-and-wife co-owners Frank and Karen Muscato are thrilled to bring the nation’s Number 1 electric bike brand to the community. Located in the Highlands of Louisville, Pedego Louisville is the 120th Pedego store worldwide. A Grand-opening Celebration is set for Friday, May 11, and Saturday, May 12, and the public is invited.

Embracing their devotion to a green lifestyle, the Muscatos’ new store, Pedego Louisville, is located in a Gold LEED-certified, energy-efficient building. The building has a solar farm on the roof that collects energy to power the store and charge the bikes. As a result, their rental fleet of electric bikes is both energy efficient and cost effective.

Pedego Louisville store owners Frank and Karen Muscato


WHAT:           Grand-opening Celebration with free demo rides, giveaways and refreshments

WHERE:           1403 Bardstown Road, Louisville, KY 40204

WHEN:             Friday, May 11, 2018, from 11:00 a.m. to 3:00 p.m.

WHO:            Store owners Frank and Karen Muscato
Members of Greater Louisville Inc.
Officials from the City of Louisville
Nicole Schwartz from Pedego Corp.

The Muscatos also own Pedego Bloomington in Indiana, which is approximately 100 miles away from the Louisville store. Frank and Karen, who have been married 35 years, discovered Pedego bikes as customers and opened their stores with the goal of sharing the fun with as many people as possible. After working in law enforcement for 52 years, Frank came out of retirement to open Pedego Bloomington. Today, at 75 years old, he has opened his second store. Frank said, “Riding my Pedego electric bike keeps me young. And I have a ‘Pedego’ tattoo to prove it.”

“We are committed 110 percent to providing a fabulous customer experience,” said Frank. “We feel so fortunate to have the opportunity to assist people in choosing the Pedego that best suits them, to hear the resulting stories and see their photos.”

Pedego Louisville offers Pedego electric bikes sales, rentals and service. Local bike paths take riders to numerous landmarks, including the Cherokee and Seneca Parks, the 18-mile paved Parklands Trail, the NuLu/East Market District, Riverfront Park and more. The Louisville Loop, currently under final construction, is a 110-mile, multi-use trail that encircles the city, connecting many local parks. On Pedego electric bikes, riders will see beautiful views of the city while enjoying this scenic bike path away from cars.

“Pedego Louisville is bringing a fun, green lifestyle to Louisville,” said Pedego Electric Bikes CEO and co-founder Don DiCostanzo. “Riders will love zooming around town, exploring all the new paths on their Pedego electric bikes.”

About Pedego Louisville

Pedego Louisville is the region’s premier dealer in Pedego Electric Bikes and offers Pedego electric bikes sales, rentals and service. Pedego Louisville is close to numerous historic and scenic destinations including the Louisville Loop, a 100-mile, multi-use trail encircling the city and connecting several local parks. It is located in the Highlands of Louisville in the historic Cherokee Triangle neighborhood at 1403 Bardstown Road, Louisville, KY. 40204. Pedego Louisville is open daily except Monday. Call (502) 708-2888 for store hours and to arrange a free test ride. The owners can be reached by email at

About Pedego

Pedego®  Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Sold at more than 120 Pedego-branded stores and hundreds of independent electric bike dealers worldwide, Pedego electric bikes have 250- to 500-watt motors that empower riders to conquer hills and breeze through headwinds, cruising distances up to 60 miles on a single battery charge. The twist-and-go throttle gives riders instant manual control over their speeds while Pedal Assist automatically adds power to their pedaling. Available in hundreds of color combinations, Pedego’s high-quality, innovative “pedal or not” models include cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes and a convenient electric folding bike. Pedego electric bikes deliver fun, exercise and a green alternative for transportation — transforming lives with fun and delight.  Free test rides are available at every Pedego store. Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”


Teri Sawyer, T&Co.

Michele Kennedy, T&Co.