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January 27, 2023
ABEA’s CyclingSavvy programs and materials will be available at Pedego Resellers and online.
Fountain Valley, CA – (January 2023) – Pedego Electric Bikes, the market share leader in electric
bicycle sales, announced the sponsorship of a comprehensive national bicycle safety program
during the company’s recent North American resellers gathering in San Diego, California.
With the enormous growth of the electric bicycle market, and with consumers increasingly choosing
ebikes for pleasure, commuting, and sport, Pedego is taking a leadership role in raising safety
awareness and promoting rider education through its extensive resellers network throughout North
“We are committed to being the leader in ebike safety and are thrilled to partner with the American
Bicycling Education Association (ABEA),” said Don DiCostanzo, Pedego’s founder and CEO.
“The CyclingSavvy curriculum is the best in the industry,” DiCostanzo continued. “We are making
CyclingSavvy and PowerSavvy bicycling education available for free through every Pedego store
for every customer in the Pedego family.
“If we just save one life, it will be worth it,” added DiCostanzo.
CyclingSavvy is a program of hands-on and online courses designed to remove barriers to
bicycling. From essential safety skills to mastery of our complex road systems and conditions,
CyclingSavvy offers a complete toolkit for the American bicyclist to travel anywhere they want to
go, safely and confidently, by bicycle.
Pedego electric bicycle resellers will be given the tools to teach bicycle safety classes in their
stores at no cost to customers, while Pedego bicycle owners will have access to free online
This Pedego sponsorship will give ABEA much-needed resources to create more electric bike
content to address the growth of the ebike marketplace.
“We teach bicyclists to thrive in the existing environment,” explained Keri Caffrey, CyclingSavvy co-
founder. “Our courses are designed to give them the tools they need to ride where they want, on
their own terms. From bikeways, to quiet streets, to complicated, intimidating intersections, we
show people how to ride with ease and joy and be in charge of their own safety.”
Caffrey continued: “With the growth of ebike popularity, and the increasing capabilities of ebikes, it
is more important than ever for riders to understand risks, improve their skills, and avoid crashes.
We are extremely excited about Pedego sponsoring these essential programs. Their diverse
customer base and ability to reach a large audience with bicycle safety education and training tools
will benefit bicycling for years to come.”
CyclingSavvy also offers free courses for group riders, as well as premium courses to master the
commute across city, suburban and rural infrastructures. Advanced certifications for experts and
instructors are available online at CyclingSavvy.org.
Pedego® was founded in 2008 to be the very best brand of electric bikes on Earth, not necessarily
the biggest. Pedego Electric Bikes are for people that refuse to settle for less. Pedego stands for
premium quality and local service. A complete line of 18 premium quality electric bike models can
suit the needs of virtually anyone. A growing network of over 200 locally-owned Pedego stores
treat customers like family. Visit www.pedego.com to find a store and try a Pedego.
The American Bicycling Education Association was incorporated in 2014 as a tax-exempt
corporation under Section 501(c)(3) of the Internal Revenue Code. ABEA is dedicated to
supporting successful bicycling with its programs and resources for the general public, traffic
engineers, transportation professionals, law enforcement and educators. We believe our
communities are more livable when we promote a civil and cooperative environment for all who use
our transportation network. We aim to ensure that bicyclists are expected and respected on all of
our roads, regardless of the absence or availability of bicycle-specific infrastructure. Learn more at
CyclingSavvy® is a groundbreaking course that teaches people how to make bicycling safe,
enjoyable and truly useful. Our mission is to make a difference in people’s lives by empowering
them to use their bikes to go anywhere they want, safely and confidently. Find a workshop or
online course at cyclingsavvy.org.