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September 3, 2024
PEDEGO ANNOUNCES PLAN TO INCREASE PRODUCT ACCESSIBILITY AND VALUE WHILE REVOLUTIONIZING THE ELECTRIC BIKE INDUSTRY
Roadmap for the Future Includes Value Pricing Adjustments, Ongoing Product Innovation, and Continued Industry Leadership
Fountain Valley, Calif. (September 3, 2024) – Pedego, an award-winning brand and the largest chain of electric bike stores in North America, is excited to announce significant changes that will support and enhance the brand’s leadership in the e-bike industry, making Pedego products more accessible than ever before.
Today, Pedego takes a bold step forward by announcing significant price reductions to its iconic line of electric bicycles. Effective immediately, these permanent pricing adjustments make e-biking more accessible, inviting more people to experience the freedom and fun of e-bikes. This new pricing strategy also offers a glimpse into the competitive pricing for upcoming products set to launch next year.
“We uncovered a glitch in the industry we knew needed to be addressed,” said Pedego CEO Brian Stech. “Value had been depleted across the landscape of e-bikes, and we saw our competitors struggle to gain traction post-pandemic. As leaders in the space, we knew how important it was to adapt to the current landscape and keep value to our customers a number one priority.”
As North America’s largest e-bike retailer, Pedego has long been a leader in quality and customer satisfaction, with 20,000+ 4.5/5 star ratings from customers. Building on this strong foundation, Pedego aims to enhance its pricing, product offerings, and technology innovation as key areas of leadership. With these strategic changes, Pedego is not only reinforcing its commitment to innovation and quality but also ensuring that its products remain within reach for an even broader audience.
Improved Accessibility
Pedego is excited to offer major price reductions across the company’s entire product line, providing riders everywhere with an excellent opportunity to experience the joy of owning a Pedego e-bike. These new prices make it easier than ever to join the Pedego family and enjoy the freedom and convenience of e-biking.
Sustained Industry Leadership
Pedego is committed to maintaining industry leadership by offering top-notch products, features, and service. Pedego’s extensive network of retailers and ability to compete with online-only retailers will continue to set the brand apart in the market.
Continued Product Innovation
With a continued focus on innovation and product development, Pedego has recruited a team dedicated to steering the brand into the future. Led by experienced professionals in the bike and e-bike industry, Pedego’s product team has ambitious plans to introduce innovative products that will keep Pedego at the forefront of the e-bike world for years to come.
“We aim to be the best product and best value on the market,” said CMO Chris Metcalfe. “We’ve built an aggressive plan to lead the market and deliver the best products to our loyal customers.”
With long-term plans to introduce many new products across various categories and price points, Pedego is poised to revolutionize the North American e-bike market and permanently transform the way people travel, offering every type of rider the perfect solution for dependable, comfortable, and effortless transportation. Stay tuned for more exciting updates as Pedego continues to set the standard in the e-bike industry.
For more information on Pedego’s lineup of electric bikes, or to find your local authorized Pedego store, visit Pedego.com.
About Pedego® Electric Bikes
At Pedego, we pride ourselves on being at the forefront of the electric bike industry, setting the pace with innovation and unrivaled customer care, while forging lifelong relationships with our riders. Our network of over 200 stores spans across North America, ensuring that wherever the road takes you, local sales, service, and support are never far away. Backed by our industry-leading 5-year warranty, customers can ride with confidence knowing they are covered by comprehensive and trusted support.
Pedego’s heritage is built on the smiles and stories of our customers, a testament to our outstanding satisfaction scores. Our commitment to enhancing people’s lives and creating fun is what drives us, and with every Pedego bike, we promise an experience that is as reliable as it is delightful.
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