BECOME A PEDEGO DEALER

Pedego- A family rides bicycles on a gravel path near a scenic mountain range. An adult woman and a man with two children and a child seat can be seen riding.

GROW WITH US

Since its founding in 2008, Pedego has been dedicated to getting customers out on the open road, sidewalk, trail… and beyond! Anywhere and everywhere our riders go, we’re there to make sure that they’re safe and smiling on our premium quality electric bikes.

MORE THAN A JOB

Becoming a Pedego Dealer is about embracing a lifestyle that promotes fun, health, and environmental sustainability… one pedal at a time. As part of our network of 200+ dealers, your business will do far more than help customers find their perfect ebike (though we certainly love doing that, too!). Each Pedego retail location also offers the following perks and services:

RENTALS & TOURS

Rentals and tours help locals and visitors explore an area with ease. Whether you’re leading a group of tourists on a ride around your town’s most scenic spots or helping folks from a corporate team-building event get fitted for a day rental, you’ll be adding an additional revenue stream while paving new avenues to your next big customer.

ACCESSORIES

Our diverse selection of premium accessories–from racks and baskets to lights and helmets–help our riders customize their Pedego bikes to their unique needs and taste. Access to our stock of high-quality add-ons can enhance each transaction’s value and build lasting brand loyalty with your regulars.

REPAIRS & SERVICES

Maintenance and repair services can serve as a major profit center for your business. Increase your revenue while building lasting and trusting relationships with your customers!

RENTALS & TOURS
ACCESSORIES
REPAIRS & SERVICES
WHY NOW?
Pedego- A man wearing a purple polo shirt stands in front of a brick wall, looking at the camera.

With more people than ever choosing to experience the joys and freedom of riding, now is the perfect time to partner with Pedego. As a trusted brand and leader in innovation, you can count on us to help you navigate this exciting market!

HAVE QUESTIONS? WE’VE GOT ANSWERS!

DO YOU CHARGE FRANCHISE FEES?

We do not charge royalties or franchise fees.

WHAT ARE THE MINIMUM FINANCIAL REQUIREMENTS?

Becoming a Pedego dealer requires a minimum investment of $150K-$250K.

WHAT SUPPORT DOES PEDEGO OFFER TO ITS DEALERS?

Pedego offers comprehensive support–including hands-on technical training, sales training, professional marketing support, and much more.

DOES PEDEGO CURRENTLY HAVE OPEN REGIONS?

Yes! Pedego has current openings across the United States in nearly every market.

HOW LONG DOES IT TAKE TO BECOME A PEDEGO DEALER?

While timelines can vary, on average its takes 4 to 6 months from application to the time you can open the doors to your very own Pedego store.

Pedego- Two people wearing helmets ride bicycles on a paved path through a park, with green trees and grass in the background.
Pedego- A modern bike shop reception area with a counter, computer, two orange chairs, and various cycling accessories displayed. The wall has promotional posters and a bike hanging above.
Pedego- Person standing next to a yellow Pedego bicycle, wearing beige pants, white socks, and tan sneakers, on a paved road.
A DAY IN THE LIFE OF A PEDEGO DEALER
As a Pedego Dealer, becoming a part of a thriving community that celebrates the joy of riding is only the start! Take a look at the new opportunities for excitement, adventure, and connection that a typical day might bring:

8:00 AM - MORNING KICKOFF

You unlock your shop and walk the showroom, checking that the e-bikes are charged and ready for test rides. Settling in with a cup of fresh-brewed coffee or tea, you casually browse the latest ebike trends or review some new customer inquiries, reveling in this leisurely start to what’s about to be another great day!

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Pedego- A modern bike shop reception area with a white front desk, a brown chair, and cycling accessories displayed on the counter. The shop has black walls and a unique geometric ceiling light.
A DAY IN THE LIFE OF A PEDEGO DEALER
As a Pedego Dealer, becoming a part of a thriving community that celebrates the joy of riding is only the start! Take a look at the new opportunities for excitement, adventure, and connection that a typical day might bring

9:00 AM - Opening Time

The front doors are open, and the customers are starting to arrive. This can only mean one thing: the real fun is about to begin! A few seasoned riders stop by to ask about the impressive new helmets and baskets they saw on your personal dealer site, while some beginners looking to purchase ebikes for the whole family check out what you have in stock. You guide each and every one of them through their options, answer their questions, and offer test rides–happily watching while their curiosity transforms into excitement.

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Pedego- A person wearing an apron smiles while fixing a bicycle in a workshop with tools on a pegboard in the background.
A DAY IN THE LIFE OF A PEDEGO DEALER
A DAY IN THE LIFE OF A PEDEGO DEALER

11:00 AM - Ask the Experts

A customer who purchased from you last year stops in for their annual service and shares how much they’ve been enjoying their ride. Others arrive, eager for the expertise that you and your team love to share. You do a tune up and perform some maintenance checks, ensuring that every ebike leaving your store is ready for its next adventure.

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Pedego- A white electric bike is displayed indoors against a backdrop featuring the Pedego logo and promotional text including "5 Year Warranty," "Anti-Theft," and "Hello, Fun..." Other bikes are visible in the background.
A DAY IN THE LIFE OF A PEDEGO DEALER
As a Pedego Dealer, becoming a part of a thriving community that celebrates the joy of riding is only the start! Take a look at the new opportunities for excitement, adventure, and connection that a typical day might bring

1:00 PM - Better Together

Refreshed from lunch, you decide to turn your attention to your local community-building events. Last month, you organized a stellar group ride that ended in a picnic at the local beach; this week, you’re thinking about designing and hosting a workshop on at-home maintenance. The freedom to choose is all yours, and you look forward to fostering bigger and better connections with the customers who will become your best brand advocates and ambassadors.

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Pedego- A display of various bicycle seats and accessories organized on shelves, featuring the Pedego brand prominently.
A DAY IN THE LIFE OF A PEDEGO DEALER
As a Pedego Dealer, becoming a part of a thriving community that celebrates the joy of riding is only the start! Take a look at the new opportunities for excitement, adventure, and connection that a typical day might bring

3:00 PM - Share and Connect

You hop on your store’s socials and upload a few photos that one of your favorite customers shared with you of their multi-day ride through a state park, sharing your thoughts about the add-ons and customizations that made this trip possible. After a quick review of your inventory and some preparation for an upcoming promotion, you follow up with other riders toprovide updates on the anticipated arrival of their gear. You’re amazed at how quickly your store has grown and how connected you feel to the community around you.

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Pedego- A person wearing a helmet and a puffy vest secures a bag onto a red folding bicycle on a sidewalk.
A DAY IN THE LIFE OF A PEDEGO DEALER
As a Pedego Dealer, becoming a part of a thriving community that celebrates the joy of riding is only the start! Take a look at the new opportunities for excitement, adventure, and connection that a typical day might bring

4:00 PM - Afternoon Reflections

Unsurprisingly, it’s been another beautiful day. You think about the stories and smiles that have been shared with you and how every interaction, sale, and service has contributed to a larger mission: transforming lives with the power of ebikes. Closing up for the evening, you are confident about one thing–you can’t wait to do it all again tomorrow.

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YOU’LL NEVER RIDE ALONE

Just because you’re in business for yourself doesn’t mean you should be by yourself.

That’s why the Pedego brand is built on supporting the needs of not just our customers, but our dealers, too. With a robust launch plan and long term assistance in place, we’ve helped more than 200 independent dealers open shop across the United States, serving riders with an incredible 4.9 out of 5 stars rating from over 20,000 customer reviews on Google.

Read more about how we set you up for success:

Pedego- A man and a woman are riding bicycles side by side on a city street, smiling and engaged in a lively conversation. The background features a modern architectural wall.
EDUCATION & TRAINING
We offer hands-on technical training and continuous support to help you and your team master the skills necessary to maintain and repair Pedego products. Our sales training program is designed to empower you to manage your customers’ needs and ensure that they have an exceptional experience–whether they’re buying, renting, looking for repairs, or popping by for a test ride.
Pedego- A partially opened laptop emits colorful light from its screen, illuminating the keyboard and surrounding area against a dark background.
MARKETING
Pedego offers a professionally managed web presence, hosting and maintaining your independent dealer website for free. Our digital marketing experts will handle paid search campaigns and support your local marketing efforts. Together, we’ll ensure that your customers will have a seamless online browsing experience–one that will make finalizing their in-person purchases that much smoother and simpler for everyone.
Pedego- Four people riding bicycles in a park, enjoying a sunny day with green trees in the background.
COMMUNITY
Joining our dealer network means you just instantly made 200+ new friends, all who share the same love and excitement you have for the freedom of the ride! Our community events help connect you to your fellow dealers and provide opportunities to strategize, share best practices, and have some fun.

READY TO LEARN MORE?

Whether you’re looking to discuss your aspirations for joining the Pedego Dealer network or are intrigued by this opportunity and just want to learn more, we’re looking forward to hearing from you. Fill out the form below to get rolling, and we’ll set up a time to connect.

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