Pedego Electric Bikes Brings Top Design Exec Aboard
February 15, 2017
Nation’s Number 1 electric bike company grows again, hiring prominent engineer Michael A. Fritz
FOUNTAIN VALLEY, Calif., Feb. 15, 2017 — In a testament to the phenomenal growth of Pedego® Electric Bikes as the Number 1 electric bike brand in the United States, the company has hired distinguished bicycle engineer Michael A. Fritz. In his new role as Director of Engineering, Fritz will oversee all aspects of Pedego electric bike engineering, technology and product development as well as customer support.
In the company’s expanding hierarchy, Pedego’s Technical Department staff will report directly to Fritz, and he will report to Pedego CFO and co-founder Terry Sherry. With the hiring of Fritz, Pedego is expanding its commitment to first-class design of future generations of Pedego bikes. Fritz is excited about his new position. “I look forward to working with this team to support Pedego’s amazing growth and success.”
Fritz brings more than 40 years of experience in engineering, engineering management and product development, including extensive experience in project management, organizational development and sourcing in the light electric vehicle (LEV) industry. He has held engineering and engineering management positions at several bike companies including Schwinn, Huffy, Brunswick Bicycles and Pacific Cycles. In 1997, he was recruited by Lee Iacocca to join EV Global Motors as VP Product Development. For the past few years, Fritz ran a technical consulting firm advising numerous foreign and domestic companies in the LEV industry, including Pedego, on ebike technologies. He holds a master’s degree in Engineering Management and a bachelor’s in Mechanical Engineering.
“Mike Fritz and Pedego Electric Bikes make a great fit,” said Pedego Electric Bikes CEO and co-founder Don DiCostanzo. “It takes qualified personnel to design and build high-quality electric bikes. We work only with the best so that we can provide the best.”
Pedego® Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Pedego manufactures 10 high-quality, innovative models, including cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes and a convenient electric folding bike. Sold at more than 90 Pedego-branded stores and hundreds of independent electric bike dealers worldwide, Pedego’s stylish “pedal or not” electric bikes boast powerful, whisper-quiet motors that let riders sail up hills and breeze through headwinds with a smile. Available in hundreds of color combinations, Pedego electric bikes deliver a green alternative for transportation, exercise and recreation — transforming lives with fun and delight. Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”
Teri Sawyer, T&Co.
Sandra Eckardt, T&Co.