William Shatner Commands a Star’s Fleet of Pedego Electric Bikes

Pedego bikes zoom actor-producer and his family to fun-filled adventures

FOUNTAIN VALLEY, Calif., Nov. 7, 2017 — Actor-Producer William Shatner, 86, commands a star’s fleet of Pedego® electric bikes, exactly 16 of them, that take his extended family soaring down Southern California bike paths for out-of-this-world adventures. See video.

Shatner and his wife, Liz, fell in love with electric bikes in 2012 when they became proud owners of two Pedego Interceptor bikes. Today, the Shatner family enjoys riding together on their 16 Pedego electric bikes, truly a star’s fleet full of fun.

“I treasure quality time with my family more than anything on earth — or any other planet,” Shatner said. “Electric bikes let us ride together sharing adventures. We can go as far as we want, knowing we can always get back. We can pedal or not and enjoy the scenery as the electric motor propels us along. It’s extraordinary!”

William Shatner leads his extended family on biking adventures on Pedego electric bikes.

“Bill Shatner proves that age is only a number, especially when you’re riding an electric bike,” said Pedego Electric Bikes CEO and co-founder Don DiCostanzo. “We’re proud that he chose Pedego for his family and that they are sharing powerful experiences riding Pedego bikes together.”

Shatner’s fleet of 16 bikes includes a variety of models to fit every member of the family, including two Pedego Platinum Interceptors that he and Liz ride. This premium bike makes riding even more enjoyable with a deluxe 10-speed drivetrain and larger front chainring that combine to provide fluid shifting and comfortable pedaling at any speed; first-class hydraulic disk brakes that provide excellent control over speed and stopping; and a front suspension fork that allows riders to sail smoothly over bumps in the path. The Platinum Interceptor also features Pedego’s proprietary PedalSense® technology plus Pedego’s most advanced Pedal Assist System that combines torque and cadence sensors for amazing power control.

William and Liz Shatner on their Pedego Platinum Interceptors

Shatner family members ride Pedego Interceptor and Comfort Cruiser bikes as well as fat-tire Trail Tracker, sleek City Commuter and rugged Ridge Rider mountain bikes.

Pedego electric bikes have 500-watt hub motors that help riders cruise distances of 20 to 60 miles without getting tired and sweaty, even when riding up hills or through headwinds. The twist-and-go throttle provides instant manual control over a bike’s speed, while Pedal Assist automatically adds power to pedaling.

About Pedego

Pedego®  Electric Bikes is the Number 1 electric bike brand in the United States, according to Navigant Research. Pedego manufactures 12 high-quality, innovative models, including cruisers, tandems, commuters, fat-tire bikes, mountain bikes, cargo bikes and a convenient electric folding bike. Sold at more than 110 Pedego-branded stores and hundreds of independent electric bike dealers worldwide, Pedego’s stylish “pedal or not” electric bikes boast powerful, whisper-quiet motors that let riders sail up hills and breeze through headwinds with a smile. Available in hundreds of color combinations, Pedego electric bikes deliver a green alternative for transportation, exercise and recreation — transforming lives with fun and delight.  Founded in 2008, Orange County, Calif.-based Pedego inspires riders to say, “Hello, Fun!”

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The Wall Street Journal: Instead of Slowing Down, He Revved Up With An E-Bike

The popular “What’s Your Workout” feature of The Wall Street Journal tells the story of a man in love with his Pedego. Bruce Austin, 70 years young, rides his Pedego Ridge Rider at least 50 miles a week as part of a healthy lifestyle. He uses the electric assistance to moderate his heart rate while climbing steep hills, and to keep up with his athletic son on strenuous off-road rides without overexerting himself.

The Wall Street Journal Photo

Mr. Austin says he turns off the assistance on flat ground but will use it to help him stay in his heart-rate range on hills. “When I’m going up a steep climb I’m pedaling with about the same effort I would on a regular bike, but going faster,” he says. Riding his e-bike has helped bridge a generation, he says, allowing him to ride regularly with his sons, as well as his two daughters, both in their 20s.

Another benefit is the time savings. A hilly ride that would usually take him three hours on a standard bike now takes 90 minutes, he says, and burns nearly the same amount of calories per hour, around 500. “I can get in a hard ride before my 7 a.m. train to work,” he says. Mr. Austin bought a second e-bike so he can ride with his wife, Rhonda, his daughters, and friends his age. “In the past, my daughters found mountain biking stressful,” he says. “Now, they’ll be full-throttle on the e-bike and they have so much fun. They haven’t yet refused a ride.”

While many purists disapprove of e-bikes, Mr. Austin says the assistance has allowed him to skip the stationary bike in the gym. “There’s nothing more motivational than climbing to the top of the Santa Monica Mountains and breathing in the fresh air as you look out to the Channel Islands,” he says.

The Wall Street Journal: Instead of Slowing Down, He Revved Up With An E-Bike

AARP: Eat My Dust Mr. Spandex

AARP writer Erik Hedegaard shares his “immeasurable pleasure” riding a Pedego Electric Bike with readers. The article includes basic electric bike facts and amusing vignettes of the writer’s adventures on two wheels.

“YOU REALLY haven’t lived until you’ve hurtled past some obnoxious, spandex-wearing kid on a $10,000 bicycle, with you sitting upright on your own two-wheeler, 62 years old, legs withered with age, cheerfully tooling along at 20 mph and offering the sap a fare-thee-well wave as you leave him in the dust.”

Entrepreneur Magazine

Entrepreneur Magazine: To Franchise or Not to Franchise

Entrepreneur Magazine investigates the pros and cons of franchising by comparing two similar companies with very different growth strategies. Pedego Electric Bikes (a licensor) is compared to Nekter Juice Bar (a franchisor).

“After four years, Pedego had dealers selling and renting bikes from California beach towns to Colorado ski towns to the East Coast — each store run by individuals who had researched the local market to appeal to specific communities, something a chain or a franchisee would struggle with.”

Entrepreneur Magazine: To Franchise or Not to Franchise

CBS News: These bikes are simply, well… electrifying

Pedego Electric Bikes were featured in an extensive article on CBS News. The article covers what an electric bike is, what it’s like to ride one, the state of the industry, and gives the perspective of an electric bike owner.

Want to feel like a kid again? Hop on an electric bike… “’Freedom.’ That’s the word I always hear when people tell me about how they feel riding an e-bike,” said Don DiCostanzo, the co-founder and CEO of Pedego Electric Bikes, in Fountain Valley, California.

These bikes are simply, well… electrifying